Trusted Guide to Mobile Technical SEO
The increase of mobile device user has led google to modify their algorithm to mobile oriented in 2017 while the number of desktop user are stagnate.
Todays SERPs are mainly determined by mobile traffic so, it is essential to take care of your sites’ mobile SEO.
Definition of technical SEO
Technical SEO is the gate for google to understand the content and its main content are about. It mainly focused on the coding and technical issues which impact search engine and that’s what you will get from this article.
What’s best for my mobile websites?
Webmasters should pay attention to these three mobile configurations that are recogniced by google: ‘responsive web design’, ‘dynamic serving’, and ‘seperate URLs’. However, your website will be best using responsive web design due to it differentiation from the other two mainly since the URLs and HTML are remaining the same for the other two.
1. Responsive Web Design
CSS media queries are used in this type of web design to allow desktop webpages viewed in best size depand on the screen size openen it, which will redesign its content fit to the device.
- Contents are easier to share and to click on it while only single URL needed to be viewed by various types of device.
- Only need to be crawled once by google bot which will index your pages efficiently.
- No need redirects to take the visitor to the correct page version. Moreover, this will decline the redirecting errors.
- The mobile version will be down if something happen to the desktop version.
- Feature phones and tablets cannot open the pages.
2. Dynamic Serving
This type of technique uses user agents to decide which HTML and CSS will be used according to the user agent that are requesting them.
- Different experience per device.
- No need redirection.
- Higher risk for mistakes when redirecting.
- All page versions need to be crawled by the bots which make crawling innefective.
3. Two or More Separate URLs
This tachnique has mobile uptimized page for every desktop URL on the site. This will allows the webmaster to serve mobile dedicated contents.
Similar to dynamic serving, user agent detection is used to redirect mobile traffic to relevant mobile URLs.
- Mobile friendly content.
- Easy to implement.
- Higher risk for mistakes when redirecting with user agent.
- Ineffective crawling.
Three Main Core of Mobile Technical SEO
There are three important factor for your mobile technical SEO:
1. Speed of Your Website
Generally speaking, there are several steps to improve your website load speed:
Accelerated Mobile Page (AMP)
While AMP is not a signal factor to improve your SERP yet, it may become important with mobile-first indexing 2017.
AMP can be implemented by utilizing coding language AMP HTML which prevent code to increase page loading speed. Your pages can load in under three second using this implementation.
Simple and Minimlaistic Theme
The best design for your website is simple and minimalistic sinc it will benefits your page loading speed.
All additional factor in your site like plugins, widget, codes will also add time to your sites to load. Furthermore, each time added by loading it will be accumulated as your page’s total loading speed.
The standard tima for a page to load is maximum three second, more than that are considered to be too long, so make sure the website only has important plugins only.
The easiest way to improve page speed is by ensuring Gzip compression and lossless compression used for all of the website’s images as well as maintaining those image files in small size.
Avoid Redirect Chains.
Do not ever using redirect chains in the website in any circumtances. Every redirect in the chain will add loading time of your webpages. That is why one step redirection is recomended instead.
If you have 404 pages, you must crawl and export it to resolve them using 301 (1 step) or you can make sure you are utilizing user friendly 404 pages which prevent the visitor to leave your pages totally.
Your website files are downloaded by the browser everytime it opened to display the page correctly. The downloaded files including HTML, CSS and JS.
These files are accumulated by browser at the first time visitors come to your webpage. This will make faster load at the next visits since the browser already has the files offline, so it’s a great benefit for returning visitors.
2. More Important Factor: Site Architecture
Another important element of mobile SEO is site architecture since mobile user need to navigate the sites easily within no more than three clicks. There are some ways to do this:
Breadcumbs are simple and important to navigate where the visitor really is which will save more clicks to move to previous pages or different categories.
It should be used in your webpage as secondary navigation in addition to your first navigation and also should be used by large shopping sites where comlex site categories and stuctures are being used.
Increase the site’s internal link juices
Silo content will hel p your visitor to navigate in your site whereas internal links between any contents will increase the ease fo user to find relevant items. This will make your older content still visible on date and also will help visitor flows between your contents in different topics.
3. Structured Data Mark Up
This technique helps google how to interpret the type of your content resources bay looking the on page optimization as well as the content itself.
Rich snippets will add more data of the webpage and it will be shown at the SERP page. This allows user to reconsider if the page is worth to click or not.